Behavioural Segmentation groups audiences by actions like purchase history or browsing habits. This approach allows businesses to tailor marketing efforts more effectively, addressing specific needs and improving conversion rates. By analysing behaviours, businesses can predict future actions and create targeted campaigns that feel relevant and timely. This level of precision not only boosts engagement but also enhances customer satisfaction, fostering deeper relationships and long-term loyalty.
Unpaid search engine results based on relevance and quality.
Chatbots and voice assistants that simulate human-like interactions.
Sketching a sequence of visuals to plan a video or animation.