Key Performance Indicators (KPIs)

Metrics used to measure the success of objectives.

Description

Key Performance Indicators (KPIs) are quantifiable metrics that track progress toward specific business goals. By defining clear, measurable benchmarks, KPIs provide actionable insights into performance across various areas, such as marketing, sales, or operations. They help organisations stay focused, identify areas for improvement, and make data-driven decisions. Effective KPIs align with strategic objectives and serve as a compass for achieving sustained success.

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