Net Promoter Score (NPS)

A metric used to measure customer loyalty and satisfaction.

Description

Net Promoter Score (NPS) evaluates customer sentiment by asking how likely they are to recommend a product or service to others. Responses are categorised into promoters, passives, and detractors, providing insights into loyalty and areas for improvement. NPS is a straightforward yet powerful tool for tracking customer satisfaction over time, enabling businesses to refine their strategies and foster long-term relationships.

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