Problem: Nebo, a torch company with a strong presence in the US, sought to expand its market reach to the UK.However, they lacked the in-house expertise to effectively leverage social media to connect with their target audience and drive sales.
Solution: Linford stepped in to manage Nebo's UK social media channels from July to January. A comprehensive content calendar was developed to consistently engage the audience with relevant and engaging content. To boost community interaction, giveaways and contests were implemented, fostering a sense of loyalty and excitement.
Outcome: Linford's social media management efforts yielded impressive results for Nebo. A significant sales spike was observed during the campaign, demonstrating the direct impact of social media on driving conversions. Additionally,increased engagement metrics, such as likes, shares, and comments, indicated a growing and enthusiastic online community. Through this successful partnership, Nebo gained a profound understanding of social media's power as a marketing tool and its potential to drive business growth.
