Problem: Nonna Gleyzer, a renowned Olympic gymnast turned Pilates instructor, sought to re-establish her brand and expand her reach after the COVID-19 pandemic. Her existing online presence was outdated and did not effectively showcase her expertise or attract new clients to her Los Angeles studios.
Solution: To revitalize Nonna's brand, Linford designed a modern and visually appealing website that captured her dynamic personality and extensive Pilates knowledge. The website incorporated e-commerce functionality to offer additional revenue streams through the sale of fitness merchandise and online classes.
Outcome: While the website was not ultimately implemented, the design and development work produced by Linford exceeded Nonna Gleyzer's expectations. The proposed platform showcased a strong understanding of her brand and target audience, and the incorporation of e-commerce capabilities demonstrated a forward-thinking approach to business growth. Linford's commitment to quality and client satisfaction was evident throughout the project, fostering a positive and collaborative relationship. Both parties expressed enthusiasm for revisiting the project in the future as Nonna's business continues to evolve.
