Problem: True Utility, a renowned British brand producing everyday carry essentials, sought to expand its market reach and drive sales through targeted advertising. Despite a strong existing following, the brand aimed to increase brand awareness and conversions.
Solution: Linford partnered with True Utility to develop and execute a comprehensive paid advertising campaign across Facebook and Instagram. By leveraging detailed audience targeting and compelling ad creative, the campaign aimed to maximise return on ad spend (ROAS) and foster community growth.
Outcome: Over a six-month period, Linford's paid advertising efforts delivered exceptional results for True Utility. The campaign achieved a remarkable 600% ROAS, demonstrating the effectiveness of the strategy in generating revenue. Additionally, the brand experienced a 45% increase in followers across both platforms, signifying a strengthened online community and enhanced brand visibility. These outcomes underscore the power of targeted advertising in driving business growth and audience engagement.
